Saudi Arabia's first electric vehicle brand is introduced by the Crown Prince Mohammed bin Salman

Saudi Arabia’s first electric vehicle brand is introduced by the Crown Prince Mohammed bin Salman

The first Saudi electric vehicle brand, Ceer, was introduced on Thursday, 3rd November by Crown Prince Mohammed bin Salman of Saudi Arabia.

First Electric Vehicle Brand Of Saudi Arabia

According to Saudi Press Agency, Ceer will design, construct, and sell a variety of vehicles, including sedans and sports utility vehicles, for customers in Saudi Arabia, Middle East and North Africa. Ceer is the first Saudi automotive brand to create electric vehicles in the Kingdom.

Saudi Crown Prince said. “Saudi Arabia is not just building a new automotive brand, we are igniting a new industry and an ecosystem that attracts international and local investments, creates job opportunities for local talent, enables the private sector, and contributes to increasing Saudi Arabia’s GDP over the next decade, as part of PIF’s strategy to drive economic growth in line with Vision 2030,”

Ceer will attract over US$150 million in foreign direct investment and generate up to 30,000 local jobs as part of PIF’s strategy to diversify Saudi Arabia’s gross domestic product growth by investing in appealing industries.

According to SPA, Ceer is anticipated to directly contribute $8 billion to Saudi Arabia’s GDP by 2034.

BMW will license component technology to the company, a joint venture between PIF and Foxconn, for use in the creation of vehicles.

The electrical architecture of the vehicles will be developed by Foxconn, resulting in a line-up of goods that will set the bar for infotainment, connection, and autonomous driving technology.

The brand’s launch is in keeping with the Saudi Public Investment Fund’s policy, which focuses on maximizing local industries’ potential to support economic diversification. It will boost Saudi Arabia’s automobile manufacturing industry.

The business will also support Saudi initiatives to lessen carbon emissions and promote sustainability in order to combat the effects of climate change.

Each car will be evaluated in compliance with the most strict worldwide automotive quality control and safety regulations. 2025 is the anticipated release date for Ceer vehicles.